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The Million Pound Press Release
A new and invigorating workshop-style PR training experience for the PR novice.
How do you turn 274 words into more than £1 million pounds worth of media coverage?
Designed for the PR novice, this workshop offers a vibrant and fascinating introduction to PR.
You’ll enjoy it because The Buzz Factory illustrates every trick of the trade with real-life examples – including the story of one news release which generated £1 million-worth of TV, radio and newspaper coverage.
We reveal the true potential for well-executed creative public relations activity in every organisation.
Content can include:
- Basic news release structure
- Controversy
- Generating newsworthy angles
- Tracking down media contacts
- Journalists: rules of engagement
All delegates will be requested to complete an online pre-workshop questionnaire to help us focus precisely on their needs.
The workshop style means that the day can evolve to tackle each delegate's key issues head on instead of blindly sticking to a rigid presentation framework.
And the day concludes with a group brainstorm to generate workable PR solutions which address each delegate’s business challenges.
Delegate Rate £150 plus VAT
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